Services
Four ways to work together. Each one addresses a different layer of the problem — from a one-off clarity sprint to full technology ownership.
Architecture Clarity Sprint
Clarity before commitment.
A fixed-fee engagement — usually two to three weeks — to map how your systems actually fit together: Shopify, your ops tools, your data, your team. We surface the risks, define what needs to change, and deliver a clear roadmap. One decisive output. No ongoing dependency.
A Shopify merchant preparing to implement a new 3PL discovered during the sprint that their stock allocation logic lived entirely inside a developer’s head — undocumented, fragile, and incompatible with the new system. The roadmap restructured the integration sequence and avoided a six-month rollback.
What's included
- Full technology landscape audit
- Integration dependency mapping
- Risk and governance assessment
- Prioritised transformation roadmap
- Architecture decision records for key trade-offs
Ideal for
Businesses about to scale, re-platform, or bring on a new technology leader who needs clarity before making decisions.
Shopify & Systems Integration
Shopify is the centre. Everything else needs to connect cleanly.
Most Shopify businesses reach a point where the surrounding systems can’t keep up — stock discrepancies, manual order reconciliation, fulfilment delays, finance that doesn’t agree. The storefront works. The back office doesn’t.
This is architecture work: designing how Shopify connects to your ops tools, fulfilment partners, warehouse systems, and finance — with clear event flows, reconciliation logic, and data governance that works at scale. Not theoretical diagrams. Systems that actually run.
Designed the integration between Shopify Plus and a furniture retailer’s custom ERP — covering order sync, stock reservation, fulfilment events, and financial reconciliation across 14,000+ SKUs. Replaced a daily manual reconciliation process with an automated event pipeline.
What's included
- Integration architecture and event flow design
- Stock allocation and order routing logic
- Fulfilment and warehouse connectivity
- Data reconciliation and conflict resolution
- Reporting and data governance framework
Ideal for
Shopify merchants where the storefront is solid but the surrounding systems are fragmented — stock that doesn’t agree, manual workarounds, data that lives in spreadsheets it shouldn’t.
The Operating Layer
Most processes weren’t designed. They just accumulated.
Scaling businesses run on a patchwork of manual processes that have never been designed — they’ve just grown. Someone exports a report every morning. Someone else copies it into a spreadsheet. A Slack message triggers a task that should be automated. None of it is broken enough to fix urgently. All of it is slowing you down.
The work here is mapping those processes, identifying what should be automated, and building clean operational workflows using the tools the business already has — or should have: Airtable, Make, Zapier, Shopify Flow. Airtable in particular, built properly, becomes the operating system for a department.
Built an Airtable system managing buying, merchandising, and supplier operations for a retail business — replacing four separate spreadsheets and a shared inbox.
Automated a daily sales and stock report delivered to leadership via email — replacing a process that took 45 minutes of manual export and formatting each morning.
Built a Shopify Flow + Make workflow that triggers fulfilment actions, updates stock records, and flags exceptions automatically on order dispatch.
What's included
- Operational process audit and mapping
- Automation opportunity identification
- Workflow design and build (Make, Zapier, Shopify Flow)
- Airtable bases and relational data structures
- Ops documentation and handover
Ideal for
Businesses growing faster than their operations — where the bottleneck isn’t tools or headcount, but process design.
Fractional Head of Technology
Technology leadership, without the full-time hire.
Some businesses don’t need a project — they need someone to own the technology function. To make the vendor decisions, manage the infrastructure, oversee the developers, and make sure nothing breaks quietly at the wrong moment.
I work with a small number of Shopify-led businesses on a monthly retainer basis, acting as their Head of Technology: accountable for the full stack, present in the decisions that matter, and available when things go wrong.
This isn’t IT support. It’s technology ownership — the judgment, the governance, and the operational continuity that a growing business needs but can’t yet justify hiring full-time.
I take on a limited number of retainer clients to ensure the relationship stays substantive. If this is the right fit, the conversation starts with understanding what you’re trying to build over the next 12 months.
What's covered
- Technology strategy and vendor decisions
- Infrastructure oversight (hosting, DNS, email, SaaS stack)
- Developer team management and code review
- Reporting infrastructure and data governance
- Security, access management, and operational continuity
- Ongoing architecture decisions as the business changes
Ideal for
Shopify merchants doing up to £30M who have a developer or small tech team but no one with the seniority to own the technology direction. You’re making decisions by gut feel that should be made with proper architectural context.
Not sure which fits?
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